Ole Kirk Christiansen is a carpenter from Billund in Denmark. He began making wooden toys in 1932, but his business was a struggle during the Great Depression. Christiansen renamed the company “Lego,” which is an abbreviation of leg godt (which is “play well” in Danish).
In 1934, Lego began using plastic bricks for its production. The first Lego sets were also promoted. The company also started Dakta, a new division Dakta which would concentrate on education products.
In the second decade of the 20th Century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and, in 1974, the first Lego human figures. Later, the minifigures evolved into the form we use today. Lego began to develop more advanced Lego Technic sets for older children.
In 1987, Lego introduced the World Cup Lego building competition for children to compete in. The event was held in Billund and 38 children from 17 countries took part. Lego began to https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider/ develop themed sets in the same year. These sets were seen as a system within the system. These included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. In 1988, Lego released a new line of pirate Legos that featured facial features of various types and expressions.
In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of popular characters such as Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many others. Both critics and fans were averse to this change.
